Apple Event 2025 has become one of the most anticipated tech events of the year. The Cupertino-based company unveiled the iPhone 17, iPhone 17 Air, iPhone 17 Pro and Pro Max, the new generation of Apple Watch Series 11, Ultra 3 and SE 3 smartwatches, as well as the innovative AirPods Pro 3 with heart rate sensor and Live Translation feature. In addition, Apple announced a global update to its operating systems — iOS 26, iPadOS 26, macOS 26 Tahoe, and watchOS 26.
This review will tell you all about the new products of Apple 2025 Presentation in detail: from the thinnest iPhone 17 Air to the premium features of the Apple Watch Ultra 3 and the improved sound in the AirPods Pro 3. Find out the release dates, official prices, key features, and how Apple has changed the perception of smartphones, gadgets, and the ecosystem of the future.
Presentation Apple Event WWDC25
- The full line-up is presented: iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max, with A19processors for the base models and A19 Pro with a 3nm process for the Pro versions.
- The iPhone 17 Air is Apple’s thinnest and lightest flagship (only 5.6 mm), yet with Pro performance thanks to its innovative internal design.
- All models feature bright OLED displays with a 120Hz refresh rate (ProMotion) even in the standard version.
- The Pro series cameras support powerful optical zoom (up to 8×), improved night shots and a new horizontal module design.
- Pre-orders start on 12 September, and sales start on 19 September 2025.
The iPhone 17 Pro and iPhone 17 Pro Max are Apple’s most powerful and advanced smartphones ever. They combine the latest A19 Pro chip with a unique vapor chamber-based cooling system for stable performance and record-breaking battery life. Three 48-megapixel Fusion cameras with a new telephoto lens open up professional shooting capabilities, including 8× optical zoom and ProRes RAW support.
The new Ceramic Shield 2 coating makes the smartphones even more durable, and the bright Super Retina XDR displays with a peak brightness of 3000 nits are among the best on the market. The aerospace-grade aluminium design has allowed for a larger battery, and support for fast charging and iOS 26 with Apple Intelligence make these models as convenient as possible for both work and creativity.
Prices for the iPhone 17 (US)
- iPhone 17 (base model) — from $799
- iPhone 17 Air — around $999, although some sources report a price starting at $899
- iPhone 17 Pro — approximately $1,099
- iPhone 17 Pro Max — expected to be around $1,199
AirPods Pro 3
- Apple has unveiled the AirPods Pro 3 with a new design and best-in-class active noise cancellation (ANC) — twice as good as the previous generation and four times better than the first generation.
- A heart rate sensor (PPG) has been added, allowing you to measure your heart rate during workouts — the data is displayed in the Fitness app.
- Live Translation allows you to translate your conversation partner’s live speech through your headphones, without the need for another device.
- Design advantages: five ear tip sizes (including XXS) for a perfect fit; improved passive isolation; IP57 water and sweat resistance; 33% increase in battery life with ANC enabled.
Cost for AirPods Pro 3
- Starting price — $249
Apple Watch Series 11
- Improved sensors allow for hypertension detection and improved sleep tracking; also supports 5G connectivity and a new design with stronger glass.
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New Apple Watch Ultra 3
- The new model has the largest and brightest screen among Apple Watches — with high-frequency Always-On, LTPO3 OLED, 5G and high-precision GPS.
- Satellite communication has been introduced for emergencies: SOS, location sharing and text messaging even outside of coverage.
- Battery life up to 42 hours (72 hours in Low Power Mode), fast charging: 12 hours in 15 minutes.
- Hypertension support: the algorithm analyses data from the heart scanner for a month and alerts you to potential risks.
- Introducing Workout Buddy — an interactive fitness assistant with voice motivation based on Apple Intelligence.
- Available in titanium cases, with eco-friendly design and sustainable packaging.
- Pre-order and on sale from 19 September.
Apple Watch SE 3
- The affordable Watch SE 3 model is also available — a budget option with new features, Always On support and watchOS 26.
Prices for Apple Watch
- Apple Watch SE 3 — from £249
- Apple Watch Series 11 — from £399
- Apple Watch Ultra 3 — from £799
Apple 2025 Presentation proved that the company retains its status as an innovation leader. The iPhone 17 Air has become a symbol of thinness and power, the Apple Watch Series 11 and Ultra 3 have raised the bar for user health and safety, and the AirPods Pro 3 have ushered in a new era in the world of sound and real-time translation. In addition, a major update to iOS 26 and other systems has made the Apple ecosystem even more integrated and convenient.
The key new products Apple 2025 Presentation are not just another set of gadgets, but elements of a unified platform that combines style, performance, and artificial intelligence. And judging by the market reaction, Apple has once again managed to set the tone for the technology industry for years to come.
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